This Burger King "Bullying Ad" has some important lessons
"Bullying is a seemingly intractable problem, but there is one simple thing you can do about it. If you see it happening, you can step in and try to stop it."
I love this quote by Tim Nudd, creative editor of Adweek.
This 3-minute Burger King ad drives the point home, in a humorous -- and shocking -- manner.
Each year, 30% of students are the target of bullying and cyberbullying. And bullying is the #1 act of violence against young people in America today (source).
As a parent this makes me sad. As a human being, this makes me sad.
But again, we all can do something about it and I think awareness campaigns like this one from Burger King are a good first step.